Bobbie Breeding

Director of New Market Development

Bobbie Breeding has more than 20 years of experience in the healthcare industry. Before joining American Behavioral, she was an employee benefits producer for Cobbs, Allen & Hall, with a concentration on large employers. Prior to that position, Breeding was the director of sales and marketing for Behavioral Health Systems for 9 years, working with large multi-state employers, business coalitions and benefit producers to sell managed mental-health and substance abuse services. She was responsible for approximately $2 million annual revenue and was instrumental in obtaining the exclusive endorsement of two business coalitions.

In 1991, Breeding worked with HealthSouth Lakeshore Rehabilitation Hospital in marketing and program development, creating a commercial referral base for inpatient and outpatient physical rehabilitation. She began her sales career with Support Systems International in 1986, winning numerous awards, and was chosen to design advanced sales training. Before going into the sales aspect of healthcare, Breeding was a nurse in surgical intensive care at the University of Alabama Birmingham and then at Carraway Methodist Medical Center where she was head nurse of the coma stimulation unit for two years. A native of Birmingham, Breeding received her Bachelor of Science in nursing from the University of Alabama at Birmingham in 1983.

Breeding is a member of the Birmingham Society of Human Resource Management, North Alabama Society for Human Resource Management and the Business Council of Alabama Healthcare Committee. She is past president of Network Birmingham, Toastmasters, and a former chairperson of Hilltop Montessori’s annual fund-raiser.